FEDERICO FANTI / EXECUTIVE CREATIVE DIRECTOR / HEAD OF ART / CONTENT MAKER

"I WISH" PROJECT

 

With this project I went deeper in the desires of people,by looking for them, embracing them or simply getting to know them. I asked everyone to think of an object, a fetish, a solid projection of their desire. Some  wished to become younger again, some to fall in love. Some wished to cultivate their careers, some to go after a personal passion.Some wished for a son, some for nothing. The subjects of the photos are directly involved in the creation of the shot, Сcause the choice of the the object depends just on them, I just helped them in the realization of the objects held in their hands. I thought the best way to display all these desires would be not on a wall but on a floor.

So I placed them on the ground,to underline the verticality of dreams and to make sure that the spectator became ultimately the objective, almost he who can make the desires come true.