CHIEF CREATIVE OFFICER / CREATIVE LEADER / SPEAKER
Federico Fanti is a globally recognized Chief Creative Officer with over 20 years of experience leading award-winning creative teams across Europe, Asia, and the Middle East. Throughout his career, he has shaped campaigns for some of the world's most iconic brands, including Barilla, Coca-Cola, Johnson & Johnson, Procter & Gamble, Snickers, Pepsi, Heinz, and Walls, earning more than 400 international creative awards.
Known for forging strong client relationships and creating ideas that transcend advertising to become part of culture, Federico's work has been recognized at the industry's most prestigious festivals, including Cannes Lions, D&AD, The One Show, Clio Awards, LIA, Epica, Eurobest, Spikes Asia, Lynx, and the New York Festivals.
During his time at Young & Rubicam Moscow, Federico led the agency to win Russia's first-ever Cannes Lion, followed by nine more, transforming it into the country's most awarded agency. He later joined BBDO Guerrero in Manila, where he continued to build internationally acclaimed work for brands such as Cornetto and Mars.
In 2020, Best Ads Creative Ranking named Federico among the World's Top 10 Executive Creative Directors, cementing his reputation as one of the industry's leading creative minds.
In 2022, Federico was appointed Chief Creative Officer of FP7McCann MENAT, where he has led the agency through an extraordinary period of creative success. Under his leadership, FP7McCann has won 38 Cannes Lions in four years, becoming the most awarded agency in the MENA region at Cannes Lions for four consecutive years. In 2026, Federico led the agency to another historic milestone, winning 10 Cannes Lions and being crowned MENA Agency of the Year, further establishing FP7McCann as one of the world's leading creative agencies.
His leadership has also earned global recognition. In 2025, The Drum ranked him the 45th most awarded Chief Creative Officer in the world, making him the only creative leader from the MENAT region to break into the global Top 50. That same year, The One Show ranked him the #23 Chief Creative Officer worldwide and the #1 Chief Creative Officer in the MENA region.
A respected voice in the industry, Federico has served as a juror at many of the world's leading creative festivals, including Cannes Lions, LIA, The One Show, The ANDYs, ADCE (Art Directors Club Europe), Loeries, ADFEST, New York Festivals, Tambuli Awards, YDA (Young Directors Award), Ad Black Sea Festival, Red Apple Festival, and the Boomerang Awards.
Federico believes the most successful brands don't create campaigns people see. They create ideas people live. It's a philosophy that has guided his career and reflects his conviction that creativity delivers its greatest impact when it becomes part of culture rather than interrupting it.
Despite the accolades, Federico credits every success to collaboration, curiosity, and teams that challenge each other to think differently. His personal motto remains:
"Instinct, passion, and a bit of stupidity."
Because the ideas that change culture rarely begin by playing it safe.
