I’ve been in the Communication business for more than 20 years and I worked for some of the widely known networks such as McCann-Erickson, Young & Rubicam, BBDO. During my career, I was lucky enough to win some of the most prestigious awards within the industry (Cannes, Epica, D&AD, LIA, CLIO, Eurobest, Spikes, Art Directors Club among others). After more than a decade in Italy, I moved to Russia and became Executive Creative Director at Young & Rubicam Moscow. The biggest achievement for me was to lead the Russian team in winning their first ever Cannes Lion during 2013 (with a total of 10 Lions in five years) and to turn Young & Rubicam Moscow into the most awarded agency of Russia (N.1 agency in AKAR ranking 2015). After five wonderful years in Russia, I joined BBDO Guerrero as Executive Creative Director. I’m also a photographer (my work has been featured in 3 personal photographic exhibitions) and a Design and Art Direction Professor (Italy: taught at IED University and at Milan Catholic University for a Communication Master Degree Program ; Russia: British School of Design in Moscow). I specialized in creating and supervising local and international integrated campaigns and I built a fruitful business relationship with an array of clients.
While in Milan:
I focused on Algida, Coca-Cola, Mulino Bianco,
Gazzetta dell Sport, Sammontana, Sauber, Sony Ericsson, Vodafone and L’Oreal.
I've been worked with NAR mobile, Land Rover, Colgate-Palmolive,
Danone and Onlime.
I'm currently working with Pepsi, Johnson & Johnson, Mountain Dew,
Spam, Snickers, M&M's, Pedigree, Old Spice.
In 2020 while working for the above brands,
I was also appointed Global Creative Director for Cornetto.
During the same year, I also had the privilege to be ranked
in the top 10 Executive Creative Directors worldwide, according to Best Ads Creative Ranking.
During my journey in the advertising industry, I’ve also had the honor to be part of national and international juries such as: Cannes Young Lions, ADCI (Art Directors Club Italy),ADCR( Art Directors Club Russia),ADCE (Art Directors Club Europe),Tambuli award,Ad Black Sea festival,Red Apple festival.New York Festival,Adfest Asia, YDA (Young Directors Award).